Farmers’ markets are a great way to buy fresh and local produce and to provide an opportunity to enjoy food grown in our own backyard.

As of June 13, 2020, the Click & Collect Farmers’ Market by Somersby, a contactless shopping experience, will be offering consumers the opportunity to pick up fresh, local produce through an online pay-what-you-can platform. Upon pick-up, consumers of legal drinking age will be offered a complimentary sample pack of Somersby cider, which is now locally produced in Kitchener, Ontario, to enjoy at home.

“Farmers’ markets in Toronto have been synonymous with bringing the community, both near and far, together,” says John Porter, Managing Director Carlsberg Canada. “And, in such an unprecedented time, we believe that our new normal has compelled us to recreate the experience in such a way that is safe for both our partners and the consumer,” adds Porter. “We are proud to support local in all facets of our brand – including, now using local ingredients and 100% Canadian apples in our own ciders”, Porter concludes.

The online shopping process is made simple by allowing the user to order 100% Ontario local produce bags, register for a pickup time, and collect their bag at a designated location with minimal interaction, all of which respects COVID-19 distancing guidelines set out by the government and the CDC.

All produce will be sourced by Veggies Delivered an online grocer specialized in curated fresh produce packages who deliver right to your doorstep.

One hundred per cent of all proceeds from the market will be donated to The Stop Community Food Centre. The organization seeks to increase access to food in a manner that maintains dignity, builds health and community, and challenges inequality. During these times, the centre has ramped up efforts and has distributed over 1,400 long-lasting hampers in their food bank, served on average 350 hearty takeout meals daily, operated a daily phone-in support in for those in crisis, and grown thousands of seedlings that will soon become fresh produce to share with the community.

“While the physical interaction that many have come to know and love when visiting these markets is no longer a possibility this year, the consumers can undoubtedly expect the same quality and assortment of fresh local foods and products,” says Porter.

Source: Somersby Farmers’ Market